Rochelle S – Spotify is your Best Friend?

I’m a massive Spotify fan and have been recently taking advantage of the new Discover Weekly feature. Every Monday, Spotify generates a personalized playlist using an algorithm that combines your own musical tastes with new recommendations. According to the press release published by Spotify on July 20, Discover Weekly,” Is like having your best friend make you a personalised mixtape every single week.” What do you think about this claim?

The act of creating a custom mixtape for a friend has been around for ages, but now it no longer requires two human beings. Instead this intimate interaction relies on Spotify’s new algorithm. What implications does Discover Weekly and other playlist-generating apps have on the way we listen to and share content?